Tips for Marketing Yourself on the Web
With all these social media websites it has become very easy to market yourself. If you do it correctly you can meet new people and make new friends. You can help each other achieve more notoriety and gain more access to those who can help you up the ladder. If done wrong you’ll succeed in alienating yourself from those of whom you’re trying to gain attention. Here are a few tips to help.
If you are an actor, writer, producer, or whatever, in beginning stages of your career, remember… you are selling a brand. YOU are your brand. You are the face of your career/company/brand. Make sure that you are presenting yourself the way you want to be seen. Everything you post reflects directly on your brand. The best thing to do is to avoid having any ‘personal’ social media pages. If you must have one, make it private so that only those that are close friends have access to it. Typically you don’t want your brand to state that you go our partying every weekend with your bros doing things you wouldn’t want your grandmother to know about. Remember, you’re a business now. You must present yourself as one.
One of the things I see most often that is a surefire way to get you ignored is stating that you are an “aspiring,” “up and coming,” or “future” talent. All of these things scream amateur. If you want to be taken seriously, as if you already know what you’re doing (even if you don’t yet), then you must act like you already know. If you don’t know, then do your research and learn it. Know enough to come across as if you do. Know enough to defend your words. If you don’t, keep your mouth shut and listen to those that do. If you want people to trust and invest in you then don’t present yourself as a newb. I’m not telling you to lie. I’m telling you to gain enough knowledge to know how to market your brand. Know yourself. Know your brand. Present it with pride and knowledge. Maybe you’d better ready this paragraph twice to be sure you fully understand what I’m telling you.
Play to your strengths. If you’re good at writing horror, write horror. If you’re a great dramatic actor, audition for those roles. Don’t try to be a comedian if you’re no good at it. You won’t be doing yourself any favors. I know what you’re thinking, “But Tony, isn’t it good to be well-rounded?” I’ve discussed this briefly in a previous blog, if you need your tooth drilled and your bathtub snaked you’re not going to feel very comfortable hiring a guy that claims he can do both. At least I hope you won’t. It may save you money, but you could end up with getting roto-routed somewhere you hadn’t planned. Stick with what you do best and play to that strength. A producer looking for a great drama is more apt to look at a drama-marketed brand before he looks at an every-genre-marketed brand. If you’re great at writing comedy, but enjoy writing science fiction, then write a sci-fi script, but make sure it’s funny.
These are just a few things that will help market your brand. Remember; don’t market your personal life as your brand. Posting pictures of yourself doing keg-stands at a topless bar might be fun to share with your friends, but not so good if you’re trying to present yourself as responsible. Don’t come across as an amateur, even if you are. People like to feel as though they are working with someone that knows what they are doing. Always play to your strengths. It’s okay to toy with other areas, just don’t market it unless you’re good at it. Until next week, happy writing.
From → The Entertainment Industry